Rhycni

An upcoming Homegrown brand making waves with its avant-garde aesthetic; throwing the fashion playbook to the side as they redefine the rules of clothing. "‘Rhycni for us is art. That’s how we see it, that’s how we create. It is about evoking emotions, strong emotions. We love the love, we love the hate and we love that there is no in-between. We want you to feel something, even if it’s uncomfortable"

I looked to the brands Instagram page for styling inspiration. the 'avant grade'ness of fairly regular pieces of clothing inspired me to play around with more regular clothing items but also experiment with colour blocking.

https://homegrown.co.in/homegrown-explore/a-homegrown-label-redefining-the-rules-of-avant-garde-fashion

project four research

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